Privacy Policy

African Supermarket (“African Supermarket”, “we”, “us”, “our”) provides a platform for users to request and purchase groceries and other products from our store, with the option for delivery directly to their doorstep (“Services”). At African Supermarket, transparency is one of our core values, and we are committed to informing you (“User”) about how we handle your personal information. Personal information refers to unique data or aggregated information that, when processed with other details, can identify you as an individual. We recommend you read this privacy notice (“Notice”) carefully to understand your rights and our responsibilities regarding the management of your personal data, alongside our Terms of Use. If you have any questions about either of these documents, please contact us at [insert email address].

This Notice is subject to change and will be reviewed periodically based on legislative updates, operational needs, or changes in our working arrangements. Any revisions to this Notice will be approved by the authorized officers.

We collect your information primarily to enable us to:
3.1. Provide African Supermarket Services and facilitate the listing of products available to you;
3.2. Inform you of various product offerings;
3.3. Comply with our legal and regulatory obligations;
3.4. Develop, improve, enhance, modify, and expand our services;
3.5. Verify your identity, ensure the credibility of the data provided, and prevent fraud;
3.6. Provide customer support;
3.7. Enable fraud detection or prevention and protect you; and
3.8. For any other purpose with your consent.

You accept this privacy notice when you click on the “accept” button to opt-in and use our Platforms, Services, features, technologies, or functions offered on our website, digital platforms, or when you visit any of our offices for official or non-official purposes. If you choose to opt out, you can do so by contacting us at [insert email address]. This privacy notice governs the use of African Supermarket Services, and if you are uncomfortable with us processing your data, you may not use our Services.

We collect information directly from you, automatically through your use of our Services, and in some cases, from third parties with your authorization. When you fill out a form, participate in a contest or promotion, request customer service, or otherwise communicate with us, we collect your information to understand your needs and provide relevant services. We may also receive information about you from other sources and combine it with information we collect directly. Examples of such information include updated delivery or payment details, purchase or redemption data, and customer support or enrollment information.

We collect only the essential information needed for you to create an account with African Supermarket and use our Services. The information we collect includes:
6.1. Personal details related to your account, such as your name, age, gender, address, location, email address(es), and mobile contact number. We may also collect similar details about third parties related to you or their use of our services if you provide that information to us;
6.2. Details about when and where you request our Services and any orders made or received by you, including your geographical location (which may be derived from information collected under section 6.3);
6.3. Details of the device on which our Platforms or application has been installed or accessed, including your operating system and versions, unique device identifiers, serial numbers, mobile network, and Wi-Fi information;
6.4. Financial or third-party payment system information related to the payment methods you use (including credit card details) and payments made for our services or other goods or services related to our services;
6.5. Your connections to other individuals whose personal information we may collect or hold, such as family members, friends, or referrals;
6.6. Details about your participation in any loyalty programs linked to or available through us or our business partners or affiliates;
6.7. If you use social media to interact with us or other services provided by third parties through African Supermarket, any information that you allow the social media platform or other third-party site to share with us;
6.8. Any address you may use for delivery services;
6.9. If you respond to optional survey requests, demographic information, including age, marital status, ethnicity, profession, and income.

We use your personal information to provide you with an efficient, enjoyable, and secure service. Specifically, we may use your information to:
7.1. Provide our Services to you;
7.2. Communicate with you;
7.3. Notify you of any important information or content that may interest you;
7.4. Conduct research and development;
7.5. Ensure and enhance the safety and security of Users and relevant third parties;
7.6. Provide customer support services, such as responding to your inquiries or complaints;
7.7. Conduct customer surveys and research activities;
7.8. Conduct marketing, promotions, and advertising activities;
7.9. Fulfill our obligations or claim our rights in legal proceedings;
7.10. Facilitate communications between Users;
7.11. Authenticate Users;
7.12. Investigate and prevent possible fraud and illegal activity;
7.13. Process and facilitate payments for services facilitated by us;
7.14. Resolve disputes and complaints;
7.15. Comply with laws, regulations, and rules, including assisting government
agencies and law enforcement investigations;
7.16. Report to regulatory authorities or government bodies on regulatory compliance;
7.17. Use or disclose your information as otherwise authorized or permitted by law;
7.18. Contact you at any time through your provided telephone number, email address, or other contact methods.

Occasionally, we may include or offer third-party products or services on our Platform at our discretion. These third-party sites have separate and independent privacy policies. Therefore, we have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our Platform and welcome any feedback about these sites

Before you can use our Platform for the first time, we will ask you to choose whether to allow African Supermarket to access your location and in what circumstances. Location services must be enabled for us to provide our Services to you. You may change these settings at any time on your device. With your permission, we will obtain your location through IP address, GPS, and other sensors that provide necessary information for delivering our Services. We may collect Wi-Fi metadata from your device, including whether your device is Wi-Fi and GPS enabled, the Media Access Control (MAC) address, the Set Service Identifier (SSID) and signal level of Wi-Fi networks within your device’s range, the GPS location of your device in relation to Wi-Fi networks within your device’s range, and the time the metadata was collected. We use this information primarily to recommend the nearest stores or products to you.

The African Supermarket Platform allows you to contact us via call or message anonymously once a purchase has been made to facilitate delivery services. If you use this functionality, African Supermarket will record all communications Privacy Policy 5
(voice and text) made and received through the Platform for safety, monitoring and quality assurance purposes, fraud prevention, and for analytical purposes to improve our services, including customer service, policies, and procedures, or to investigate and resolve disputes and complaints. By using this
functionality, you consent to African Supermarket recording and using these communications as stated in this Privacy Notice.

African Supermarket uses third-party websites such as Facebook and Twitter for interactive information sharing and connecting with Users. We recommend you read any terms and conditions (including privacy statements or policies) that apply to any third-party web service regarding handling and managing
your personal information, as they may use your personal information in ways and for purposes different from how African Supermarket uses and processes your personal information. We encourage you to keep your personal information confidential by contacting these platforms through direct or private messages, email, or customer service hotlines.

We may request that you complete a survey to better understand and improve our Services. If you choose to participate in any optional survey, we may collect demographic information about you, including age, marital status, ethnicity, profession, and income, which could include sensitive information. We may also collect information about how you use our Services and your experiences with them. By participating in any survey, you consent to our collection and use of the information you provide in accordance with this Privacy Notice.

13.1. African Supermarket will not sell or rent your information to third parties. However, we may disclose your information: For any of the reasons outlined in section 7 above and related purposes reasonably expected by you; To related corporate entities, business partners, and service providers or vendors we engage, such as customer service providers, to help us provide our Services or conduct data processing on our behalf. These entities may Privacy Policy 6 be located and operate overseas, except where an exception under the Canadian Data Protection Regulation Legislation applies; Subject to your information permissions and settings, we may share your information for our everyday business purposes, such as processing your orders and delivery; With your consent and direction or as otherwise required by law.

13.2. African Supermarket will comply with its obligations under the relevant privacy laws regarding any such disclosures, including using reasonable commercial efforts to ensure that such third parties only use your personal information as reasonably required for the purpose of disclosure and in a manner consistent with the privacy legislation. For example, (where commercially practicable) by including suitable privacy and confidentiality clauses in our agreements with those third parties.

13.3. Your privacy and information permissions and settings can be updated
anytime on the African Supermarket mobile application when you are logged
into your account.

African Supermarket has no prior relationship or representation with the suppliers of products listed on our Platform. African Supermarket is solely responsible for processing customer orders and delivering the order to the customer’s provided address upon payment confirmation. African Supermarket will not be responsible for any breach of representations made by the supplier regarding any order placed by you and does not guarantee that these representations will be true and accurate.

We protect your information using physical, technical, and administrative security measures to reduce the risks of loss, misuse, and unauthorized access. Personal information we collect is stored on servers in electronic databases managed by our related entities and/or service providers.We have implemented suitable physical, electronic, and administrative procedures to safeguard the information we collect about you and reduce the risks of loss, misuse, unauthorized disclosure, alteration, and access. Personal
information stored on servers is encrypted and stored using data isolation technology. We limit access to personal information to individuals within our organization or our contracted service providers who reasonably need access to such information to provide products or services to you or us or to perform
their duties. Some of the safeguards we use include firewalls, data encryption, physical access controls to our data centers, and information access authorization controls. Our website uses Secure Sockets Layer (SSL) to ensure the secure transmission of your Personal Data. You should see the padlock symbol in your URL address bar when browsing our website, and the URL will start with “https://,” indicating a secure webpage. SSL applies encryption between two points, such as your PC and the connecting server. Any data transmitted during the session will be encrypted before transmission and decrypted at the receiving end to ensure that data cannot be read during transmission.

Subject to the provisions of applicable Canadian data protection regulations, the retention period for personal information of African Supermarket users shall be as follows:
16.1. Five (5) years after the last active use of our digital platform;
16.2. Upon presentation of evidence of death by a deceased’s relative, personal information of such User would be discarded;
16.3. Immediately upon request by the User of African Supermarket or their legal guardian where:
No statutory provision states otherwise; and
The User is not the subject of an investigation or legal action that may require the retention of the personal information sought to be deleted.

We may occasionally contact you directly with related product information and special offers from us and other businesses. You consent to us sending you such information, including through telemarketing, email, SMS, and other digital channels, when you “Subscribe” to receive marketing communications from
African Supermarket. If you decide you do not wish to receive marketing communications from us, you may click the “Unsubscribe” button in the marketing emails and messages or by emailing us. If you opt out of receiving marketing communications from us, we may still contact you or send you non-promotional messages, such as receipts for services or orders made through African Supermarket.

African Supermarket and communications sent by us may contain links to thirdparty websites or web addresses and third-party services. While we take appropriate care when publishing links to third-party services, you should decide at your discretion whether to access such links or accept such services.
African Supermarket makes no warranties or guarantees regarding the accuracy, completeness, adequacy, or reliability of any information, data, opinions, pictures, statements, or suggestions provided by such links. African Supermarket has no control over and assumes no liability for third-party websites, their content, or their data use and retention policies or practices.

19.1. You may make any of the following requests regarding your personal information within our custody:
Confirmation that we hold and use personal information about you;
Access to the personal information we hold about you, provided such requests comply with the Freedom of Information Act and other relevant enactments;
Correction of or updates to the personal information we hold about you;
Anonymization, blocking, or erasure of your personal information that is no longer necessary for us to provide services to you or no longer necessary for our normal business operations and activities;
Data portability. In some circumstances, you may request us to provide a third-party service provider with a copy of the personal information we hold about you in a structured, machine-readable, and commonly used format (as selected by us), or as otherwise required by applicable law;
Deletion or erasure of personal information we hold about you, where we relied on your consent to use your personal information unless an exception applies, such as where we are required to retain such information to comply with our legal or regulatory obligations as set out in section 16.3.1;
Information about third parties to whom your personal information is disclosed, to the extent not addressed in section 14;
Revoke your consent, where we rely on your consent to use and disclose your personal information.
19.2. You can make any of the above requests by contacting us. We may ask you to complete a form and provide suitable identification when you seek to make any of these requests to verify your identity.
19.3. We will provide you with a response as soon as possible. Simple requests will be responded to within 2-3 days, while more complex requests may take up to 20 working days to respond. If we are unable to comply with your request for any reason (such as being not permitted or required to do so under applicable
privacy legislation), we will inform you.
19.4. If the personal information we provide in response to your request includes information that is the personal information of a third party, is confidential, or in which we own copyright (such as transcripts or recordings of customer service call records), we may redact such information where reasonably necessary. You must keep such information confidential and not make the information public, including by sharing the information on social media, without our written consent.
19.5. Users can also delete their accounts from African Supermarket. If you delete your account, we will retain your personal information following our record-keeping policies and obligations as an online retail and delivery services provider.
19.6. African Supermarket may retain your personal information after you have requested us to delete or de-identify your information if: There is an unresolved issue relating to your account, such as an outstanding credit on your account or an unresolved claim or dispute; We are required to do so by any applicable law; and/or It is necessary for our legitimate business interests, such as fraud prevention and enhancing users’ safety and security.
19.7. When personal information is no longer required, we will take reasonable steps to delete the information from our systems or de-identify the personal information.

From time to time, we may revise and update our Privacy Notice and information handling practices for any reason. Our Privacy Notice is available Privacy Policy 10 on the African Supermarket mobile application and website. If we make significant changes to our Privacy Notice, we will notify you of the changes through the African Supermarket application or other means, such as email. We may also amend this Privacy Notice at any time by posting a revised version on our website or mobile application. The revised version will be
effective 7 days after publication. We encourage you to review this Privacy Notice regularly to ensure you are familiar with any changes.

This Privacy Notice is made following the applicable Canadian Data Protection Regulation and other relevant Canadian laws, regulations, or international conventions applicable in Canada. Where any provision of this Notice is deemed inconsistent with a law, regulation, or convention, such provision shall be subject to the overriding law, regulation, or convention. This Privacy Notice applies to any User of the Services provided by African Supermarket and to anyone else who contacts African Supermarket or otherwise submits information to African Supermarket.